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K-BEAUTY EXPO 2019 OVERVIEW

  • DATE
    2019. 10. 10 ~ 10. 13 / 4 DAYS
  • VENUE
    KINTEX Halls 3, 4, 5 (32,157 m²)
  • HOST
  • ORGANIZER
  • ON – SITE EVENTS
    • Operation of integrated experience halls
      (beauty salon, textile, integration experience hall, furniture DIY experience hall)
    • 1 : 1 export consultation with overseas buyers, distribution consulting with MDs in Korea
  • EXHIBITORS
    430 COMPANIES / 750 BOOTHS
  • INTERNATIONAL BUYERS
    156 COMPANIES
    • 37 countries including Russia, USA, CIS, France, Germany and China
    • 1 : 1 BIZ Matching Program applied, export consultation held (2 days
  • VISITORS
    49,393 (Including 2,682 international visitors)
  • CONSULTATION and CONTRACT RECORDS
    • Consultation : 4,183 meetings recorded
    • Contract : 25.19 million USD
CATEGORY 2019
MEETINGS AMOUNT
TOTAL(1+2+3) Consultation records 4,183 meetings 705.27 million USD
Contract records(on-site) 2,368 meetings 25.19 million USD
1. EXPORT
CONSULTATION
Consultation records 887 meetings 668.68 million USD
Contract records(on-site) 720 meetings 17.02 million USD
2. PURCHASING
CONSULTATION
Consultation records 224 meetings 14.09 million USD
Contract records(on-site) 106 meetings 7.31 million USD
3. BOOTH
OPERATION
Consultation records 3,072 meetings 22.50 million USD
Contract records(on-site) 1,542 meetings 0.86 million USD

EXHIBITOR SURVEY

STATUS of INDIVIDUAL SEMINARS and CONFERENCES

2019. 10. 10 Thursday
TITLE PLACE DESCRIPTION
Center of European Cosmetic
Registration System, RP
209 Understanding of CPNP, the European
cosmetic registration system which is the
first gateway to the European market, with
a focus on RP, the overseeing entity.
(Gyeonggi Knit) Fashion trend of SS,
FW market for 20 years
211 Presenting 2020 fashion trends for SS and
FW markets
(Professor Shin Woo-Sik, Shinhan Univ.)
(Gyeonggi Knit) Fashion Startup Trend 211 Check-up of the fashion startup trends
(Startup Alliance)
How to create a label for strategic
European exports
212 Costs, time minimization and marketing
effectiveness increase strategies and
registration for CPNP amidst tight
regulations.
2019 Global Cosmetic Trends Forum 3F Grand Ball Room With the theme : K-Beauty, finding new
directions of change, global cosmetics
companies and experts are invited to share
cosmetic industry trends and success stories.
Seminar on Vietnam Market Entry
for Korean K-BEAUTY Companies
(~10.11 Friday)
213 Support Program for Entry into Vietnam,
Collaboration and Cooperation with Top
Distribution Channels in Vietnam for
Vietnam market entry of Korean companies.
2019. 10. 11 Friday
TITLE PLACE DESCRIPTION
How to respond to the astonishing
pace of change in the Chinese
cosmetics market?
209 Korean companies’ response strategy to
the Chinese cosmetics market, including
changes in China’s sanitary permit system,
on/offline distribution, marketing essentials,
product development for China, analysis of
consumer trends, and the use of reversed
direct purchasing in China’s Kwajing
e-commerce.
Furniture Design Trend Analysis
and Direction
4Hall Backside Exhibition of excellent furniture products,
analysis of furniture design trends and
suggestions.
(Gyeonggi Knit) Textile Beauty Salon 211 Signature color & fashion for personalized
styling and 2021 F/W Premium Fashion
Material Trend.
(Gyeonggi Knit) Electronic Textile
Seminar
211 Presentation on current status and future
direction of electronic fiber.
Former FDA Researcher Says
“FDA Registration Must-Know”
212 Fact check of FDA cosmetic registration to
enter the U.S market, strategy discussion
for Korean companies choosing between
registration as general cosmetics or OTC.
The vegan society vs. V Label,
In-depth Comparison!
212 Introduces vegan, emerging as the hottest
consumer trend of the year and suggests
vegan cosmetics registration criteria and
methods for using vegan trademarks.

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